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 Flou
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The History
The History
The foundation of Flou - which took place in 1978 - was based on the objective of producing beds of high intrinsic and formal quality, combined with the desire to introduce a new 'sleep culture'.
It was a period of great social change: more women were going out to work, the homes required multi-functional spaces, there was the growing desire to live life with greater freedom and higher quality. The bedroom became somewhere more dynamic and the bed abandoned the traditional static all-white appearance and delighted dressing in colours.
Flou was ahead of its time and launched Nathalie, a bed designed by Maestro Vico Magistretti. A bed that combines innovative design and extreme practicality: a flick of the wrist and it is made.
It became the mother of all ‘modern textile beds’, softly upholstered with removable and washable covers, it can be completed with brightly-colored duvets which replace sheets and bedcovers: its success is immediate.
Since then Flou has continued its development and the expansion of its collection with beds, accessories and furnishing accessories designed by its Research & Development Department in collaboration with renowned designers, with the precise objective of improving comfort, wellness and quality of life.
At the time of writing, Flou is producing more than 40 different beds, that can be selected according to one's own taste and needs, from single to king-size, from sofa-beds to studio couches, produced with fabrics, wood, leather, hide and other materials. The company also produces mattresses, pillows, mattress supports, cover fabrics, as well as duvet covers available in a wide range of colors and patterns, collections that are reviewed every year. The collection also includes furnishing accessories – chests of drawers, nightstands, occasional furniture, desks, armchairs, mirrors, lamps, poufs and bookcases.
The collection is completed and enriched with the extraordinary wardrobes of the Guardaroba range; some of the doors connect and match with the textile soul of the company.
Thanks to the innovative interpretation of the ‘sleep culture’, Flou is now an international market leader in the sector, with its collection available in the leading furniture stores in Italy and in over 50 countries across the world, as well as in the Flou showrooms in Milan, New York and Los Angeles.
 Flou
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The Founder
The Founder
Sadly, the founder of Flou, Rosario Messina, left us prematurely on March 9th 2011.
He used these words to describe the body and soul of Flou:

“The bed is a special place where the future is born, where couples connect, where families are created, where people think about their tomorrows. That is my opinion today as it was when I founded Flou all those years ago”.
His extraordinary professional career and human experience was recognized with the maximum tribute by the President of the Italian Republic who nominated him as Cavaliere del Lavoro in June 2008.

He was born in 1942 in Aci Castello, Sicily. His father, a farmer, died young and his son Rosario assumed the responsibility of his family. At that time, he was employed in the ‘La Rinascente’ department store in Catania; however, his work did not prevent him continuing his evening classes and he successfully graduated from High School. He changed jobs and worked for the Catania branch of Zanussi-Rex, the leading Italian company for electrical appliances at that time.
He moved to the north of Italy where he was appointed as sales manager for a prestigious design company. He was then employed in the commercial department of another leading furniture company, which like the previous one, was located in the industrious Brianza area.
These professional experiences were invaluable for his career and he changed positions again, working in the Italian textile company Bassetti where he was involved in the development of new concepts for the application of textiles in furniture production.
The year 1978 saw a major development: with some partners, he founded the company Flou which he later acquired in full.
Intuition, drive, foresight, an innovative spirit are the characteristics that allowed the Sicily-born Rosario Messina to make his mark in Lombardy, historically recognized as being the stronghold of famous design companies. The City of Meda, where the Flou headquarters are located, paid tribute to his commitment by welcoming him as an Honorary Citizen.

His successful career has been marked by numerous prizes and awards, including “Compasso d’Oro ADI for his career”; the “Entrepreneur of the Year” awarded by Ernst & Young; the “Made in Italy Awards, New York”; the Medaglia d’Oro Confindustria Monza (the Gold Medal awarded by the Industrial Confederation of Monza); the “Piazza Mercanti” prize awarded by the Milan Chamber of Commerce; he was appointed as a Board member for the Industrial Association of Monza and Brianza; the Rotary prize “Paul Harris per l’Imprenditoria” and he took part in numerous conferences, forums and congresses where Flou was presented as an emblematic example of innovation in furniture design and production. In the Nineties, he reached the height of his career in the trade associations, with appointments as President of the Furniture Group Assarredo, President of Assarredo, President of Cosmit, the organizing committee for the Milan Furniture Salon. During his two terms of office, the International Furniture Salon consecrated Milan as the world’s design center. In 2008, he was elected President of Federlegno-Arredo, the Federation that represents 2300 entrepreneurs of the trade associations in the furniture-furnishings industrial division.
Rosario Messina also had roles of institutional importance such as Consigliere del Consiglio di Indirizzo della Fondazione Centro Sviluppo Rapporti Italia-Russia (Board member on the Foundation for the development of Italy-Russia trade relations); he was a member of the National Steering Committee and the Board of Confindustia; Confindustria nominated him Vice-President of CFI – The Industrial Exhibitions Committee; he was a member of the Board of Directors of the Angelo De Gasperis Foundation.

In 2008, he was nominated ‘Grande Ufficiale dell’Ordine al Merito’ by the Italian Republic; the following year, Italy’s President nominated him as ‘Cavaliere del Lavoro’ – the country’s highest honor. Three child