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Flou
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2020 FLOU Collection:
Learning from nature
2020 FLOU Collection:
Learning from nature
When we imagined the new products, we started from nature: from its constant motion, from the harmony of its shapes, from its colours.

The world is taking a step closer to nature and Flou is going alongside it, with a collection that was designed especially to allow people to live in harmony with the environment. And to remind us how important it is to respect it and take care of it.
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SOFT LINES:THE STARTING POINT.
SOFT LINES:THE STARTING POINT.
The curve is the perfect expression of natural dynamic energy, a constant evolution that always transmits the sensation of harmony and equilibrium as though by some kind of miracle.
Flou captures the precise instance of this movement, immortalizing it in objects, fabrics, materials that can truly represent the idea.
A different approach that revolutionizes our design; a new esthetic concept where nature becomes the stimulus par excellence and the absolute protagonist of current and innovative scenarios.
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AROUND THE WORLD, EVERYTHING IS DYNAMIC.
AND MOVEMENT CREATES SHAPE.
AROUND THE WORLD, EVERYTHING IS DYNAMIC.
AND MOVEMENT CREATES SHAPE.
Dynamic energy cannot exist independently of life.
When every living thing moves, it creates unique shapes that seem to be repetitive but that actually transform each time.
Man is connected to this continuous flow of forms, he is an integral part; at times he can change the flow with his input; other times, more cleverly, he may still be inspired by the creative process.
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AROUND THE WORLD, EVERYTHING IS DYNAMIC.
AND MOVEMENT CREATES SHAPE.
AROUND THE WORLD, EVERYTHING IS DYNAMIC.
AND MOVEMENT CREATES SHAPE.
Today the development of new technologies helps us to mold the materials into shapes that were previously impossible to produce. Wood can be steered into something else while it is still growing; natural fibers can be respected while they are still being cultivated.
From the macro - the landscapes weathered by time, the land formations carved by the wind, to the micro - the detail of a branch, the head of a flower with its geometric lines: inspiration stems from shapes but the secret that allowed us to create unique objects lies in the possibility to mold the material following its natural processes.
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THE COLORS OF THE NATURAL CYCLE PAR EXCELLENCE.
THE COLORS OF THE NATURAL CYCLE PAR EXCELLENCE.
Day and night. Dawn and dusk. Sun and moon.
Two faces of our planet that change depending on whether it is living or resting.
This continuous alternation of suggestions, in a game of opposites, inspired our choice for this season colors.
Making an approach to nature, we have selected the strong colors inspired by life’s cycles for the fabrics and covers: ochre, orange, gold, all combined with ice white, light and dark blues to highlight the never-ending circadian cycle between the energy of daytime and the quiet and stillness of the night.
Flou
OCHRE, ORANGE, GOLD. 
THE WARM TONES AT THE DAWN OF CHANGE.
OCHRE, ORANGE, GOLD. 
THE WARM TONES AT THE DAWN OF CHANGE.
Flou
BLUE, LIGHT BLUE, ICE.
THE RELAXING SHADE OF REST.
BLUE, LIGHT BLUE, ICE.
THE RELAXING SHADE OF REST.
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Flou
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OPTICAL
A DEFINITION OF SHAPE AND MOVEMENT.
OPTICAL
A DEFINITION OF SHAPE AND MOVEMENT.
Black and white: a return to the origins with a careful eye on the future; the easiest way to describe the shape created by movement.
The curved lines shift to produce original textures – at times astonishing, sometimes uniform, occasionally out of control.
In reality, everything is calibrated to essentially highlight how the contrast of elements can create perfect equilibrium.
Flou
Flou
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New products
New products
Natural elements, the combination of quality materials, brainstorming to define innovative ideas and the technological instruments employed to finalize them: these are the ingredients of an esthetically revolutionary and contemporary collection.
Each individual piece has been designed to slide unobtrusively into any context where it will be possible to really live in close contact with our surroundings, always remembering how important it is to respect, protect and care for it.